Marketing research : measurement & method.
By: Tull, Donald S
Title By: Hawkins, Del I
Material type:
BookPublisher: London : Prentice Hall, 1993.Edition: 6th.Description: Book.ISBN: 0024219320Subject(s): Marketing research | Marketing research -- Case studies
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 TU MA (Browse shelf) | Available | T0011798 |
Total holds: 0
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| 658.83 PO HA The handbook of mobile market research : tools and techniques for market researchers | 658.83 QU MA Marketing research / | 658.83 SM FU Fundamentals of marketing research / | 658.83 TU MA Marketing research : measurement & method. | 658.83 WA MA Marketing strategy : | 658.83 ZI EX Exploring marketing research / | 658.83028 BR MA Marketing scales handbook : the top 20 multi-item measures used in consumer research |