Advertising and promotion management /
By: Rossiter, John R
Title By: Percy, Larry
Material type:
BookSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw Hill, 1987.Description: xix, 649 p. : ill ; 22 cm.ISBN: 0071002782Subject(s): Advertising | Sales promotion
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 RO AD (Browse shelf) | Available | T0012169 |
Total holds: 0
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| 659.1 PR AC The practice of advertising / | 659.1 QU CA Cases in advertising and promotion management. | 659.1 RI PO Positioning : | 659.1 RO AD Advertising and promotion management / | 659.1 RO AD Advertising communications & promotion management / | 659.1 RO AD Advertising communications & promotion management / | 659.1 SH AD Advertising, promotion, and supplemental aspects of integrated marketing communications / |
Includes bibliographies and indexes.