Services marketing : Australia and New Zealand /
By: Lovelock, Christopher H
Title By: Patterson, Paul G | Walker, Rhett H
Material type:
BookPublisher: Sydney : Prentice Hall Australia, 1998.Description: xi, 570 p.ISBN: 0724811230Subject(s): Service industries -- Australia -- Marketing | Service industries -- New Zealand -- Marketing | Customer service -- Australia -- Marketing | Customer service -- New Zealand -- Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.800994 LO SE (Browse shelf) | Available | T0012815 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.800973 HA MA Marketing mistakes and successes | 658.800994 KO MA Marketing in Australia / | 658.800994 KO MA Marketing in Australia / | 658.800994 LO SE Services marketing : Australia and New Zealand / | 658.802 AC SU Successful marketing communications | 658.802 AL AP Applied strategic marketing : | 658.802 AN LO The long tail : why the future of business is selling less of more / |