BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands /
By: Lindström, Martin
Title By: Seybold, Patricia B | Millward Brown | Squib | Advertising Federation of Australia
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
Examines the factors that drive the attraction of "tweens" (children aged 8-14) to particular brand names, discussing marketing strategies and including over fifty case studies.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.834083 LI BR (Browse shelf) | Available | T0019683 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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658.8340285 ST HU Humanizing big data : marketing at the meeting of data, social science and consumer insight / | 658.83402856312 SZ SO Social media data mining and analytics | 658.834082 QU WH What shes not telling you : why women hide the whole truth and what marketers can do about it / | 658.834083 LI BR BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands / | 658.8340842 AD ST The stuff you can't bottle : advertising for the global youth market / | 658.8340846 CO LO The longevity economy : | 658.8342 AR CO Consumers / |
"Millward Brown.".
"Squib.".
"AFA.".
Includes index.
Booklist.
Choice.
Reference and Research Book News.
Examines the factors that drive the attraction of "tweens" (children aged 8-14) to particular brand names, discussing marketing strategies and including over fifty case studies.
Adult Follett Library Resources.
Refresher Course