New product development : successful innovation in the marketplace /

By: Brooke, Michael Z

Title By: Mills, William R

Material type:

BookPublisher: New York : International Business Press, c2003.Description: xxiv, 219 p ; 24 cm.ISBN: 0789015668 (alk. paper); 0789015676 (soft)Subject(s): New productsDDC classification: 658.5/75

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Holdings ( 1 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.575 BR NE (Browse shelf)	Available		T0016699

Total holds: 0

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Previous	658.57 WI PR Project management for research and development : guiding innovation for positive R&D outcomes	658.574 MO PR Product planning and management : designing and delivering value.	658.575 AD TE Teamwork : interactive tasks to get students talking /	658.575 BR NE New product development : successful innovation in the marketplace /	658.575 CA CR Creating breakthrough products : innovation from product planning to program approval /	658.575 CA CR Creating breakthrough products : innovation from product planning to program approval /	658.575 CH HI Hidden in plain sight : how to create extraordinary products for tomorrow's customers /	Next

Includes bibliographical references (p.209) and indexes.

UOWD Library

New product development : successful innovation in the marketplace /

By: Brooke, Michael Z

Title By: Mills, William R

, Shelving location: Main Collection Close shelf browser