Marketing : planning and strategy /
By: Reed, Peter
Material type:
BookPublisher: Sydney : Harcourt, 1997.Edition: 2nd ed.Description: viii, 359 p. ; 23 cm.ISBN: 0729533182Program: MARK344Subject(s): Marketing -- Management
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 RE MA (Browse shelf) | Available | T0013494 |
Total holds: 0
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| 658.802 PO RO ROI of $ocial media : how to improve the return on your social marketing investment / | 658.802 PR ST Strategic marketing : an introduction / | 658.802 PR ST Strategic marketing : an introduction / | 658.802 RE MA Marketing : planning and strategy / | 658.802 RE ST Strategic marketing : decision making and planning / | 658.802 SA WI Winning the story wars : why those who tell and live the best stories will rule the future / | 658.802 SH IN Integrated marketing communications in advertising and promotion / |
Includes index.
MARK344