Understanding consumer behavior /
Title By: Brown, Stephen J
Material type:
BookPublisher: Boston, MA. : Harvard Business School, 2002.Description: v, 99 p. : ill ; 28 cm.ISBN: 1578519543Subject(s): Consumer behavior -- Management
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 UN DE (Browse shelf) | Available | T0019012 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8342 SZ CO Consumer behaviour / | 658.8342 SZ CO Consumer behaviour | 658.8342 TR AN Transformative consumer research for personal and collective well-being / | 658.8342 UN DE Understanding consumer behavior / | 658.8342 VA UN Unconscious branding : how neuroscience can empower (and inspire) marketing / | 658.8342 WE US User innovators in the silver market : an empirical study among camping tourists | 658.8342 WI CU Customer behaviour : consumer behaviour & beyond / |
Contributors from cover. At head of title: Business fundamentals as taught at the Harvard Business School. "HBS number: 9543"--Cover.