Marketing strategy /
Title By: Dolan, Robert J
Material type:
BookPublisher: Boston, MA. : Harvard Business School, 2002.Description: v, 125 p. : ill ; 28 cm.ISBN: 1578519055Subject(s): Marketing -- Management
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MA RK (Browse shelf) | Available | T0019016 |
Total holds: 0
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| 658.8 MA NA When marketing becomes a minefield. | 658.8 MA RK Marketing metaphors and metamorphosis / | 658.8 MA RK Marketing theory : a student text / | 658.8 MA RK Marketing strategy / | 658.8 MA RK Marketing : core concepts & applications / | 658.8 MA RK Marketing thought : tools, tactics, and strategies that drive results / | 658.8 MA RK The marketing book |
Contributors from cover. At head of title: Business fundamentals as taught at the Harvard Business School. "HBS number: 9055"--Cover.