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The art of writing advertising : conversations with William Bernbach ... [et al.] /

By: Higgins, Denis
Title By: Bernbach, William
Material type: BookSeries: A McGraw-Hill advertising classic. Publisher: New York ; London : McGraw-Hill, 2003.Description: 125 p. : ill. ; 23 cm.ISBN: 0071410937Subject(s): Advertising | Advertising copy | Advertising executives -- Interviews
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Originally published: Lincolnwood, Ill. : Contemporary, 1965.

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