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1.
Ethnic marketing : theory, practice and entrepreneurship Guilherme D. Pires and John Stanton by Series: Routledge studies in marketing ; 5
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812089 PI ET.

2.
Ethnic marketing John Stanton, Guilherme Pires by Series: Routledge studies in marketing
Edition: 1st edition.
Material type: Text Text
Publication details: London : Routledge, 2018
Availability: Not available: University of Wollongong in Dubai: Ordered (1).

3.
Testing business ideas David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos by
Material type: Text Text
Publication details: New Jersey : John Wiley & Sons, Inc., c2020
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4034 BL TE.

4.
The role of origin of fame in influencer branding : a comparative analysis of German and Russian consumers Julia Sinnig ; with a foreword by Univ.-Prof. Dr. Christoph Burmann by Series: Innovatives Markenmanagement
Material type: Text Text
Publication details: Wiesbaden : Springer Gabler, 2020
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 SI RO.

5.
The longevity economy : unlocking the world's fastest-growing, most misunderstood market Joseph F. Coughlin by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : PublicAffairs, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340846 CO LO.

6.
Six billion shoppers : the companies winning the global e-commerce boom / Porter Erisman by
Material type: Text Text
Publication details: London : Pan Books, 2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 381.142091724 ER SI.

7.
Brand love is not enough : a theory of consumer brand relationship in practice Max Blackston by
Material type: Text Text
Publication details: New York, NY : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BL BR.

8.
Consumer behavior : a European perspective Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg by Series: Always learning
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 SO CO.

9.
Consumer neuroscience Edited by Moran Cerf and Manuel Garcia-Garcia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: THE MIT PRESS, c2017. London
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 CO NS.

10.
Consumer behavior : buying, having, and being Michael R. Solomon by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8342 SO CO, ...

11.
Handbook of consumer finance research edited by Jing Jian Xiao by
Edition: 2nd ed.
Material type: Text Text
Publication details: Switzerland : Springer, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 332.024 HA ND.

12.
Store choice, store location, and market analysis edited by Neil Wrigley by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : New York : Routledge, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 ST OR.

13.
Global marketing strategies for the promotion of luxury goods edited by Fabrizio Mosca and Rosalia Gallo by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, PA : Business Science Reference, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 GL OB.

14.
The innovator's method : bringing the lean startup into your organization Nathan Furr, Jeff Dyer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4063 FU IN.

15.
The psychology of consumer behavior Brian Mullen, Craig Johnson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Newyork : Pschology press, c1990
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8342 MU PS, ...

16.
Diversity in advertising : broadening the scope of research directions edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Psychology Press / Taylor & Francis, c2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.108 DI VE.

17.
The unmanageable consumer Yiannis Gabriel and Tim Lang by
Edition: 3rd ed.
Material type: Text Text
Publication details: Los Angeles : Sage Publications, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 381.3 GA UN.

18.
Transcultural marketing : building customer relationships in multicultural America / Marye Tharp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : M.E. Sharpe, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812080973 TH TR.

19.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely by
Edition: Revised and expanded edition.
Material type: Text Text
Publication details: New York : Harper Perennial, 2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 153.83 AR PR.

20.
A fragile balance : emergency savings and liquid resources for low-income consumers edited by J. Michael Collins by
Material type: Text Text
Publication details: Hampshire : Palgrave Macmillan, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 332.0240086942 FR AG.

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