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Consumer behavior : buying, having, and being Michael R. Solomon

By: Material type: TextTextPublication details: Boston : Pearson, c2017.Edition: 12th edDescription: xxii, 601 p. : col. ill. ; 29 cmISBN:
  • 9780134129938
  • 9781292153100
Subject(s): DDC classification:
  • 658.8342 SO CO
Online resources: Summary: Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
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Holdings
Item type Current library Call number Status Notes Date due Barcode
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.8342 SO CO (Browse shelf(Opens below)) Available Ebook Available T0059357
CRS University of Wollongong in Dubai Closed Reserve 658.8342 SO CO (Browse shelf(Opens below)) Available T0055458
REGULAR University of Wollongong in Dubai Main Collection 658.8342 SO CO (Browse shelf(Opens below)) Available T0056013
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.8342 SO CO (Browse shelf(Opens below)) Available T0055459

Revised edition of the author's Consumer behavior, 2015.

Includes indexes.

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

MARK217, MARK936

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