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1.
Global marketing strategy : an executive digest Bodo B. Schlegelmilch by Series:
Material type: Text Text
Publication details: Switzerland : Springer, c2023
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 SC GL.

2.
Marketing strategy and competitive positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HO MA.

3.
Marketing management Philip Kotler, Kevin Lane Keller by
Edition: 16 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2022
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

4.
Distribution : planning and control : managing in the era of supply chain management / David Frederick Ross by
Edition: 3rd ed.
Material type: Text Text
Publication details: Boston : Kluwer Academic Publishers, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 RO DI.

5.
New luxury management : creating and managing sustainable value across the organization edited by Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini by Series: Palgrave advances in luxury
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham : Springer, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 NE WL.

6.
Global marketing Mark C. Green, Warren J. Keegan by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Pearson, c2020
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.84 GR GL, ...

7.
Marketing management Greg W Marshall; Mark W Johnston by
Edition: 3rd ed.
Publication details: New York, NY : McGraw-Hill Education, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA MA.

8.
Marketing Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti by
Edition: 5th ed.
Material type: Text Text
Publication details: Oxford : Oxford University Press, 2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 BA MA, ...

9.
Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth edited by Atul Parvatiyar, Rajendra Sisodia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA ND.

10.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers Carlos Martinez Onaindía & Brian Resnick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MA DE.

11.
The luxury strategy : break the rules of marketing to build luxury brands Jean Noel Kapferer and Vincent Bastien by
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; Philadelphia, PA : Kogan Page, 2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 KA LU, ...

12.
Applied strategic marketing : a step-by-step approach Karel Jan Alsem by
Publication details: London : Routledge, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 AL AP.

13.
Implementing key account management : designing customer-centric processes for mutual growth Javier Marcos, Mark Davies, Rodrigo Guesalaga and Sue Holt by
Material type: Text Text
Publication details: New York : Kogan Page Ltd, 2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 MA IM.

14.
Unlocking the customer value chain : how decoupling drives consumer disruption / Thales S.Teixeira with Greg Piechota by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Currency, c2019
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

15.
Digital marketing strategy : an integrated approach to online marketing Simon Kingsnorth by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page Ltd., c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.872 KI DI, ...

16.
Political marketing : principles and applications Jennifer Lees-Marshment ... [et al.] by
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : Routledge, c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 324.73 LE PO.

17.
Personal Brand Creation in the Digital Age : Theory, Research and Practice Mateusz Grzesiak by Series: Palgrave pivot
Material type: Text Text
Publication details: Cham : Springer, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650 GR PE.

18.
The customer centric enterprise : advances in mass customization and personalizaton Edited by Mitchell M. Tseng, Frank T. Piller by Series: Springer Nature Book Archives Millennium (2000-2004)
Material type: Text Text
Publication details: Berlin ; New York : Springer, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.503 CU ST.

19.
Strategic marketing : concepts and cases Russell Abratt and Michael Bendixen by
Publication details: London ; New York : Routledge, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.800722 AB ST.

20.
Research frontiers on the international marketing strategies of Chinese brands Edited by Zuohao Hu, Xi Chen, and Zhilin Yang. by Series: China perspectives series
Material type: Text Text
Publication details: London : Routledge, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.840951 HU RE.

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