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1.
Marketing strategy and competitive positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HO MA.

2.
Digital marketing strategy : an integrated approach to online marketing Simon Kingsnorth by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page Ltd., c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.872 KI DI, ...

3.
The media handbook : a complete guide to advertising media selection, planning, research, and buying Helen Katz by
Edition: 7th ed.
Material type: Text Text
Publication details: New York, NY : Routledge, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659 KA ME.

4.
Social media marketing 2019 : how to reach millions of customers without wasting your time and money - proven ways to grow and advertise your business on Facebook, Instagram, YouTube, and Twitter Sean Dollwet by
Publication details: United States : Independently Published, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 DO SO.

5.
Strategic marketing : concepts and cases Russell Abratt and Michael Bendixen by
Publication details: London ; New York : Routledge, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.800722 AB ST.

6.
Retail marketing / F.W.J. Quix; R.P. Van Der Kind by
Edition: 1st ed.
Publication details: London : Routledge, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 QU RE.

7.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan by
Edition: 4th ed.
Material type: Text Text
Publication details: New York ; London : Routledge, Taylor & Francis Group, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

8.
Understanding digital marketing : marketing strategies for engaging the digital generation Damian Ryan by
Edition: 4th ed.
Material type: Text Text
Publication details: London: Kogan Page, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY UN.

9.
Digital marketing strategy : an integrated approach to online marketing Simon Kingsnorth by
Material type: Text Text
Publication details: Philadelphia, PA : Kogan Page, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 KI DI.

10.
The mindful marketer : how to stay present and profitable in a data-driven world / Lisa Nirell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 NI MI.

11.
Duct tape marketing : the world's most practical small business marketing guide / John Jantsch by
Material type: Text Text
Publication details: Nashville : Thomas Nelson, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JA DU.

12.
Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CA BR.

13.
Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott by
Edition: 5th ed.
Material type: Text Text
Publication details: Oxford (GB) : Oxford University Press, 2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 659.1 PE ST, ...

14.
Strategic marketing planning / Peter Reed by
Edition: 2nd ed.
Publication details: South Melbourne : Thomson Learning, 2006
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.4012 RE ST, ...

15.
Event planning : management & marketing for succesful events by Alex Genadinik by
Material type: Text Text
Publication details: Middletown, DE : Amazon, c2014
Other title:
  • Event planning : management & marketing for succesful events : become an event planning pro & create a successful event series
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2068 GE EV.

16.
Special event production : the process Doug Matthews by
Edition: 2nd ed.
Material type: Text Text
Publication details: London ;: New York, NY : Routledge, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2 MA SP.

17.
Business development : a market-oriented perspective Hans Eibe Sorensen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: West Sussex : Wiley, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 SO BU.

18.
Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works Pam Didner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Education, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DI GL.

19.
Does it work? : 10 principles for delivering true business value in digital marketing Shane Atchison, Jason Burby, Foreword by Sir Martin Sorrell, CEO, WPP by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AT DO.

20.
Strategic marketing : Decision making and planning Peter W. Reed by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: South Melbourne, Vic : Cengage Learning, c2015
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 RE ST, ...

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