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121.
Festival and events management : an international arts and culture perspective edited by Ian Yeoman ... [et al.] by
Material type: Text Text
Publication details: London : Routledge, c2004
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 621.382 FE ST.

122.
Event planning : management & marketing for succesful events by Alex Genadinik by
Material type: Text Text
Publication details: Middletown, DE : Amazon, c2014
Other title:
  • Event planning : management & marketing for succesful events : become an event planning pro & create a successful event series
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2068 GE EV.

123.
Risk management for meetings and events Julia Rutherford Silvers by
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, c2008
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2068 SI RI.

124.
Innovative marketing communications : strategies for the events industry Guy Masterman, Wood, Emma H. by Series: Events management series
Material type: Text Text
Publication details: New York : Burlington, MA : Routledge, Taylor & Francis Group, c2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2068 MA IN.

125.
International management and intercultural communication : a collection of case studies ; Volume 1 Edited by Elizabeth Christopher by
Material type: Text Text
Publication details: Houndmills, Basingstoke Hampshire : New York, NY : Palgrave Macmillan, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.049 IN TE.

126.
The business of events management edited by John Beech, Sebastian Kaiser and Robert Kaspar by
Material type: Text Text
Publication details: Boston : Pearson Education, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2 BU SI.

127.
The complete guide to creating enduring festivals Ros Derrett by Series: Wiley event management series
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.26068 DE CO.

128.
Events management : an integrated and practical approach Razaq Raj, Paul Walters, Tahir Rashid by
Material type: Text Text
Publication details: Los Angeles : SAGE, c2009
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.473942068 RA EV.

129.
Services marketing cases in emerging markets : an Asian perspective Sanjit Jumar Roy, Dilip S. Mutum, Bang Nguyen, editors by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland : Springer, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SE RV.

130.
Construction business management : a guide to contracting for business success Nick B. Ganaway by
Material type: Text Text
Publication details: London : Routledge, 2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 624.068 GA CO.

131.
Introduction to business analytics using simulation Jonathan P.Pinder by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Academic Press, Elsevier Science & Technology Books, c2017
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.40352 PI IN, ...

132.
Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008
Other title:
  • Lessons from the world's strongest brands
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).

133.
How to create a successful business plan : for entrepreneurs, scientists, managers and students Dan Galai, Lior Hillel, Daphna Wiener by
Material type: Text Text
Publication details: New Jersey : World Scientific, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 GA HO.

134.
The marketing / accounting interface edited by Robin Roslender and Richard M.S. Wilson by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA RK.

135.
Branding masculinity : tracing the cultural foundations of brand meaning Elizabeth C. Hirschman by Series: Routledge interpretive marketing research ; 23
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 155.332 HI BR.

136.
Services marketing : people, technology, strategy Christopher Lovelock, Jochen Wirtz by
Edition: 8th ed.
Material type: Text Text
Publication details: New Jersey : World Scientific, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 LO SE, ...

137.
Strategic infrastructure development for economic growth and social change Nilanjan Ray ... [et al.] by Series: A volume in the advances in business strategy and competitive advantage (ABSCA) book series
Material type: Text Text
Publication details: Hershey : Business Science Reference, An Imprint of IGI Global, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.6 RA ST.

138.
Marketing finance : turning marketing strategies into shareholder value Keith Ward by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WA MA.

139.
Managing sport mega-events edited by Stephen Frawley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.069 MA NA.

140.
The roles of organisation development Anna-Maria Garden by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Farnham, Surrey : Gower, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4​06 GA RO.

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