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141.
Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David James Hood. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HO CO.

142.
High impact fee negotiation and management for professionals : how to get, set, and keep the fees you're worth / Ori Wiener. by
Material type: Text Text
Publication details: London : Kogan Page Ltd., 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.15224 WI HI.

143.
Digital wars : Apple, Google, Microsoft and the battle for the Internet / Charles Arthur. by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page Ltd., 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.470040973 AR DI.

144.
Customer innovation : customer-centric strategy for enduring growth / Marion Debruyne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 DE CU.

145.
Executive advantage : resilient leadership for 21st-century organizations / Jacqui Grey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4092 GR EX.

146.
Strategic brand engagement : using HR and marketing to connect your brand customers, channel partners and employees / John G. Fisher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 FI ST.

147.
Riding the creative rollercoaster : how leaders evoke creativity, productivity and innovation / Dr. Nick Udall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.314 UD RI.

148.
Mind the gap : creating your successful business strategy / Susannah Schofield. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page Ltd., 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 SC MI.

149.
The winning bid : a practical guide to successful bid management / Emma Jaques. by
Edition: 1st ed.
Material type: Text Text
Publication details: Philadelphia, PA : Kogan Page Ltd., 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.15224 JA WI.

150.
Key skills for professionals : how to succeed in professional services / Alan Pannett, Shalini Sequeira, Andrew Dines, Andrew Day. by
Material type: Text Text
Publication details: London : Kogan Page Ltd, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650.1 PA KE.

151.
Successful project management / Trevor L. Young. by Series: Creating success
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page Ltd., 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.404 YO SU.

152.
Cambridge marketing handbook : digital / Steve Bax, Karl Meyer and Neil Wilkins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BA CA.

153.
Practical statistics : a handbook for business projects / John Buglear. by
Material type: Text Text
Publication details: London, U.K ; Philadelphia : Kogan Page, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 519.5 BU PR.

154.
Advertising transformed : the new rules for the digital age / Fons Van Dyck. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 VA AD.

155.
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh, Mattias Behrer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BE HO.

156.
Managing organizational change : a practical toolkit for leaders / Helen Campbell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Philadelphia, PA : Kogan Page, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.406 CA MA.

157.
Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.80019 GE NE.

158.
Strength-based lean six sigma : building positive and engaging business improvement / David Shaked. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4013 SH ST.

159.
Evaluating public relations : a guide to planning, research and measurement / Tom Watson, Paul Noble. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page Limited, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 WA EV.

160.
Creating lasting value : how to lead, manage and market your stakeholder value / Jeroen Geelhoed, Salem Samhoud, Nur Hamurcu. by
Material type: Text Text
Publication details: London : Kogan Page Ltd., 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658 GE CR.

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