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21.
Brand addiction : designing identity for fashion stores Edited by Shaoqiang Wang by
Publication details: Barcelona, Spain : Flamant, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 687 BR AN.

22.
Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand Keith Glanfield by
Publication details: London : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GL BR.

23.
The mindful marketer : how to stay present and profitable in a data-driven world / Lisa Nirell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 NI MI.

24.
The marketing complex : why modern marketers need to manage multiplicity Giles Lury by
Material type: Text Text
Publication details: London : Kogan page, 2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LU MA.

25.
Free marketing : 101 low and no-cost ways to grow your business, online and off / Jim Cockrum by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CO FR.

26.
How brands grow : part 2 : emerging markets, services, durables, new and luxury brands Jenni Romaniuk, Byron Sharp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Oxford University Press, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RO HO.

27.
Competition in Higher Education branding and marketing : national and global perspectives Edited by Antigoni Papadimitriou by
Publication details: Cham : Palgrave Macmillan, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 378.106 CO MP.

28.
The end of branding : what really drives consumers to buy Marc Rutschmann by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wiesbaden : Springer, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RU EN.

29.
Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008
Other title:
  • Lessons from the world's strongest brands
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).

30.
Handbook of research on global fashion management and merchandising edited by Alessandra Vecchi and Chitra Buckley by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey : Business Science Reference, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 746.92068 HA ND.

31.
Twitter is not a strategy : rediscovering the art of brand marketing Tom Doctoroff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DO TW.

32.
Creating a brand identity : a guide for designers Catharine Slade-Brooking by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King Publishing, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 SL CR.

33.
100 ideas that changed advertising Simon Veksner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King Pub., c2015
Other title:
  • One hundred ideas that changed advertising
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 VE ON.

34.
Brands and brand management : contemporary research perspectives edited by Barbara Loken, Rohini Ahluwalia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Psychology Press, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

35.
Campaigns that shook the world : the evolution of public relations Danny Rogers ; with a foreword by Martin Sorrell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.113 RO CA.

36.
Brand psychology : consumer perceptions, corporate reputations Jonathan Gabay by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827019 GA BR.

37.
Hello, my name is awesome : how to create brand names that stick Alexandra Watkins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Berrett-Koehler Publishers, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 WA HE.

38.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2016
Availability: Not available: University of Wollongong in Dubai: Ordered (1).

39.
Celebrity capital : assessing the value of fame Barrie Gunter by
Material type: Text Text
Publication details: New York : Bloomsbury, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.4 GU CE.

40.
Brand aid : a quick reference guide to solving your branding problems and strengthening your market position / Brad Vanauken by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 VA BR.

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