Competition in Higher Education branding and marketing : national and global perspectives
Title By: Papadimitriou, Antigoni [Edited by]
Publisher: Cham : Palgrave Macmillan, c2018.Description: xvii, 254 p. : ill. ; 23 cm.ISBN: 9783319585260; 3319585266Subject(s): Education, Higher -- Marketing | Marketing -- Branding (Marketing) | Universities and colleges -- MarketingDDC classification: 378.106 CO MP Online resources: Location Map
Summary:
Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 378.106 CO MP (Browse shelf) | Available | T0057875 |
Total holds: 0
1. IntroductionChapter 2. Pathways from academe to industry: An empirical analysis of academic marketing to prospective studentsChapter 3. Marketing Context and Branding Content of Private Universities in Chile and MexicoChapter 4. Brand communication in Flemish higher education: A comparison between types of institutionsChapter 5. Using a mixed methods approach to examine the (re)imaging of higher education institutions in the Western Balkans
Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.