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21.
Sustainable luxury brands : evidence from research and implications for managers Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido by Series: Palgrave Advances in Luxury
Material type: Text Text
Publication details: London, England : Palgrave Macmillan, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AM SU.

22.
Marketing management : Indian context, global perspective V. S. Ramaswamy, S. Namakumari by
Edition: 6th ed.
Material type: Text Text
Publication details: Los Angeles : SAGE Publications India Pvt Ltd, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RA MA.

23.
Retail marketing / F.W.J. Quix; R.P. Van Der Kind by
Edition: 1st ed.
Publication details: London : Routledge, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 QU RE.

24.
Product Management in Practice : a real-world guide to the key connective role of the 21st century Matt LeMay by
Material type: Text Text
Publication details: Beijing : O'Reilly Media, Inc., c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.56 LE PR.

25.
Entertainment science : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston by
Material type: Text Text
Publication details: Cham, Switzerland : Springer, c2019
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 380 HE EN.

26.
Supply chain management : strategy, planning, and operation Sunil Chopra by Series:
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 CH SU.

27.
Global marketing management Masaaki Kotabe, Kristiaan Helsen by
Edition: 7th ed.
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, c2017
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 KO GL, ...

28.
Marketing management : a decision-making approach Edited by Benedict Hunt by
Publication details: New York : WILLFORD PRESS, 2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MA RK .

29.
Essentials of Marketing Charles W Lamb, Joseph F Hair, Carl D McDaniel by
Edition: 7th ed.
Publication details: Mason, USA : South-Western Cengage Learning, c2012.0
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 LA ES.

30.
Digital branding : a complete step-by-step guide to strategy, tactics and measurement Daniel Rowles by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2018
Other title:
  • Digital branding : a complete step by step guide to strategy, tactics and measurement
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82702854678 RO DI.

31.
Digital marketing strategy : an integrated approach to online marketing Simon Kingsnorth by
Material type: Text Text
Publication details: Philadelphia, PA : Kogan Page, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 KI DI.

32.
A practitioner's guide to account-based marketing : accelerating growth in strategic accounts Bev Burgess, Dave Munn by
Material type: Text Text
Publication details: New York : Kogan Page, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 BU PR.

33.
Introduction to marketing management : MARK804 by Series: Always learning
Edition: Custom ed.
Material type: Text Text
Publication details: Melbourne VIC : Pearson Australia, c2016
Other title:
  • MARK804
  • Introduction to marketing management
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 IN TR.

34.
Marketing food brands : private labels versus manufacturer brands in the consumer goods industry Ranga Chimhundu by
Material type: Text Text
Publication details: Cham, Switzerland : Palgrave Macmillan, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.10945 CH MA.

35.
Maximize your social : a one-stop guide to building a social media strategy for marketing and business success Neal Schaffer by
Material type: Text Text
Publication details: New Jersey : Wiley, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SC MA.

36.
Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support Edited by Natalie Mizik, Dominique M. Hanssens by Series: Research handbooks in business and management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham : Edward Elgar Pub., c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA ND.

37.
Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand Keith Glanfield by
Publication details: London : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GL BR.

38.
Marketing analytics : a practical guide to improving consumer insights using data techniques Mike Grigsby by Series: Marketing science series
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page, c2018
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

39.
The marketing plan handbook Alexander Chernev by
Edition: 5th ed.
Publication details: Chicago, Ill. : Cerebellum Press, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH MA.

40.
Marketing management Philip Kotler ... [et al.] by
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 KO MA, ...

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