Maximize your social : a one-stop guide to building a social media strategy for marketing and business success
By: Schaffer, Neal
Material type:
BookPublisher: New Jersey : Wiley, c2013.Description: viii, 216 p. : ill. ; 24 cm.ISBN: 9781118651186Subject(s): Branding (Marketing) | Customer relations | Social media | Information technology -- ManagementDDC classification: 658.872 SC MA
Summary:
Create and maintain a successful social media strategy for your business. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself--and do it right.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SC MA (Browse shelf) | Available | May2018 | T0058881 |
Total holds: 0
Includes index.
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.
Create and maintain a successful social media strategy for your business. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself--and do it right.