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21.
Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand Keith Glanfield by
Publication details: London : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GL BR.

22.
Video marketing strategy : harness the power of online video to drive brand growth Jon Mowat by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : KoganPage, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 MO VI.

23.
The mindful marketer : how to stay present and profitable in a data-driven world / Lisa Nirell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 NI MI.

24.
E-commerce : get it right! Ian Daniel by
Publication details: [S.I] : NeuroDigital, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 DA EC.

25.
Sports marketing : a practical approach / Larry DeGaris by
Material type: Text Text
Publication details: London : Routledge, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 796.0688 DE SP.

26.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott by
Edition: 6th ed.
Material type: Text Text
Publication details: Hoboken, New Jersey : Wiley, c2017
Other title:
  • New rules of marketing and PR
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SC NE.

27.
Free marketing : 101 low and no-cost ways to grow your business, online and off / Jim Cockrum by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CO FR.

28.
Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder by
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 ZI GA.

29.
Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack by
Edition: 8th global ed.
Publication details: Harlow : Pearson, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 CL IN. Not available: University of Wollongong in Dubai: Checked out (2).

30.
Marketing professional services : winning new business in the professional services sector Michael M. Roe by Series: The chartered institute of marketing
Publication details: London : Routledge, 2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RO MA.

31.
Jab, jab, jab, right hook : how to tell your story in a noisy, social world Gary Vaynerchuk by
Material type: Text Text
Publication details: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 VA JA.

32.
Social Media Marketing Tracy L. Tuten and Michael R. Solomon by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 TU SO.

33.
Marketing for tourism, hospitality & events : a global & digital approach Simon Hudson and Louise Hudson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications Limited, c2017
Other title:
  • Marketing for tourism, hospitality and events : a global and digital approach
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 HU MA, ...

34.
Social media metrics : how to measure and optimize your marketing investment Jim Sterne by Series:
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley, c2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 ST SO.

35.
Integrated marketing communication : advertising and promotion in a digital world Jerome M. Juska by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 JU IN.

36.
Innovation in pricing : contemporary theories and best practices Edited by Andreas Hinterhuber and Stephan M. Liozu by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.816 IN NO.

37.
Entrepreneurial marketing : an effectual approach Edwin J. Nijssen by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge , c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 NI EN.

38.
The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale Erik Peterson ... [et al.] by
Material type: Text Text
Publication details: New York : McGraw-Hill Education, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 PE TH.

39.
Contemporary selling : building relationships, creating value Mark W. Johnston and Greg W. Marshall by
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.85 JO CO.

40.
Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott by
Edition: 5th ed.
Material type: Text Text
Publication details: Oxford (GB) : Oxford University Press, 2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 659.1 PE ST, ...

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