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	21.	Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by Bendle, Neil T Farris, Paul W Pfeifer, Phillip E Reibstein, David J Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River (N.J.) : Pearson Education, c2016 Other title: Manager's guide to measuring marketing performance Online resources: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.83 BE MA, ... Not available: University of Wollongong in Dubai: Checked out (1).
	22.	Marketing Dhruv Grewal, Michael Levy by Grewal, Dhruv Levy, Michael, 1950- Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill/Irwin, c2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GR MA.
	23.	Market research in practice : an introduction to gaining greater market insight Paul N Hague, Matthew Harrison, Julia Cupman, Oliver Truman by Hague, Paul N Harrison, Matthew Cupman, Julia Truman, Oliver Series: Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA MA.
	24.	Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan by Charan, Ashok Material type: Text Publication details: New Jersey : World Scientific, 2015 Online resources: eBook Availability: Not available: University of Wollongong in Dubai: Checked out (1).
	25.	Practical text analytics : interpreting text and unstructured data for business intelligence Steven Struhl by Struhl, Steven Series: Marketing science Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.472 ST PR.
	26.	The market research toolbox : a concise guide for beginners Edward F. McQuarrie by McQuarrie, Edward F Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles : SAGE, c2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 MC MA.
	27.	Marketing analytics : a practical guide to real marketing science Mike Grigsby by Grigsby, Mike Series: Marketing science series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 GR MA.
	28.	Basic marketing research : integration of social media / Naresh K. Malhotra by Malhotra, Naresh K Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Pearson, c2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 MA BA.
	29.	No cover image available Essentials of marketing research William G Zikmund, Barry J Babin by Zikmund, William G Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : South-Western, 2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 ZI ES.
	30.	The handbook of mobile market research : tools and techniques for market researchers Ray Poynter, Navin Williams, Sue York by Poynter, Ray Williams, Navin, 1972- York, Sue, 1968- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, U.K. : John Wiley and Sons, Inc., 2014 Online resources: Cover image Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 PO HA.
	31.	Marketing research David A. Aaker ... [et al.] by Aaker, David A Kumar, V Day, George S Lawley, Meredith Stewart, David Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Milton : John Wiley, c2007 Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.83 AA MA, ...
	32.	Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong by Strong, Colin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340285 ST HU.
	33.	Business transformation : a roadmap for maximizing organizational insights / Aiman Zeid by Zeid, Aiman Series: Wiley & SAS business series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4038 ZE BU.
	34.	Why people (don't) buy : the go and stop signals Amitav Chakravarti, Manoj Thomas by Chakravarti, Amitav Thomas, Manoj Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire : New York, NY : Palgrave Macmillan, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 CH WH.
	35.	Consumer brand relationships : meaning, measuring, managing edited by Marc Fetscherin, Tobias Heilmann by Heilmann, Tobias [Edited by] Fetscherin, Marc [Edited by] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire : Palgrave Macmillan, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 CO NS.
	36.	Digital relevance : developing marketing content and strategies that drive results Ardath Albee by Albee, Ardath Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave Macmillan, c2015 Online resources: Cover image Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 AL DI.
	37.	Big social mobile : how digital initiatives can reshape the enterprise and drive business results David F. Giannetto by Giannetto, David F, 1968- Material type: Text Publication details: New York : Palgrave Macmillan, c2014 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.05 GI BI.
	38.	Marketing management / Philip Kotler ... [et al.] by Kotler, Philip Keller, Kevin Lane Hassan, Salah Baalbaki, Imad Shamma, Hamed Series: Edition: Arab world ed. Material type: Text Publication details: Harlow : Pearson Education, c2012 Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 KO MA, ...
	39.	The history of marketing science edited by Russell S. Winer, Scott A. Neslin by Winer, Russell S [Edited by] Neslin, Scott A [Edited by] Series: World scientific-Now publishers series in business ; vol. 3 Material type: Text Publication details: New Jersey : World Scientific, c2014 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 381.109 HI ST.
	40.	Data-driven marketing : the 15 metrics everyone in marketing should know Mark Jeffery by Jeffery, Mark, 1965- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, c2010 Online resources: Ebook Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 JE DA, ...

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Your search returned 115 results.