Data-driven marketing : the 15 metrics everyone in marketing should know Mark Jeffery
Material type:
- 9780470504543
- 0470504544 (trade)
- 658.8/3
Item type | Current library | Call number | Status | Date due | Barcode | Course reserves | |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.83 JE DA (Browse shelf(Opens below)) | Available | T0013798 | |||
REGULAR | University of Wollongong in Dubai Main Collection | 658.83 JE DA (Browse shelf(Opens below)) | Available | T0039314 |
Includes bibliographical references (p. 276-283) and index.
Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.
TBS982, MARK904, MARK804
MARK901
TBS804
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