Data-driven marketing : the 15 metrics everyone in marketing should know
By: Jeffery, Mark
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2010.Description: xxi, 298 p. : ill ; 24 cm.ISBN: 9780470504543; 0470504544 (trade)Program: TBS982, MARK904, MARK804; MARK901; TBS804Subject(s): Marketing research | Marketing -- Mathematical models | Marketing -- Case studies | Marketing -- Research | Marketing -- Mathematical models | Marketing -- Case studiesDDC classification: 658.8/3 Online resources: Ebook
Summary:
Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 JE DA (Browse shelf) | Available | T0013798 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 JE DA (Browse shelf) | Available | T0039314 |
Total holds: 0
Includes bibliographical references (p. 276-283) and index.
Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.
Adult
TBS982, MARK904, MARK804
MARK901
TBS804