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Data-driven marketing : the 15 metrics everyone in marketing should know Mark Jeffery

By: Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2010.Description: xxi, 298 p. : ill ; 24 cmISBN:
  • 9780470504543
  • 0470504544 (trade)
Subject(s): DDC classification:
  • 658.8/3
Online resources: Summary: Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83 JE DA (Browse shelf(Opens below)) Available T0013798
REGULAR University of Wollongong in Dubai Main Collection 658.83 JE DA (Browse shelf(Opens below)) Available T0039314

Includes bibliographical references (p. 276-283) and index.

Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.

TBS982, MARK904, MARK804

MARK901

TBS804

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