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Data-driven marketing : the 15 metrics everyone in marketing should know

By: Jeffery, Mark, 1965-
Material type: BookPublisher: Hoboken, NJ : Wiley, c2010.Description: xxi, 298 p. : ill ; 24 cm.ISBN: 9780470504543; 0470504544 (trade)Program: TBS982, MARK904, MARK804; MARK901; TBS804Subject(s): Marketing research | Marketing -- Mathematical models | Marketing -- Case studies | Marketing -- Research | Marketing -- Mathematical models | Marketing -- Case studiesDDC classification: 658.8/3 Online resources: Ebook
Summary:
Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.83 JE DA (Browse shelf) Available T0013798

MBAS903 Autumn2022

REGULAR University of Wollongong in Dubai
Main Collection
658.83 JE DA (Browse shelf) Available T0039314

MARK804 Autumn2022

Total holds: 0

Includes bibliographical references (p. 276-283) and index.

Explains a strategy for marketing professionals to make data-driven decisions in order to be successful in a challenging economy, discussing fifteen key metrics and five common obstacles, and providing detailed examples that show how to apply data-driven principles in organizations of all sizes.

Adult

TBS982, MARK904, MARK804

MARK901

TBS804

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