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2641.
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2642.
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Total relationship marketing : / Evert Gummesson. by
Edition: 3rd ed.
Material type:  Text; Format:
regular print
Publication details: Oxford : Butterworth-Heinemann, 2008
Other title: - Total relationship marketing : marketing management, relationship strategy and CRM approaches for the network economy
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GU TO.
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2643.
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Competitive marketing strategy / Dann & Dann. by
Material type: Text; Format:
regular print
Publication details: Australia : Pearson/Prentice Hall, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 DA CO.
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2644.
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Monopoly rules : how to find, capture, and control the most lucrative markets in any business / Milind M. Lele. by
Edition: 1st ed.
Material type: Text; Format:
regular print
Publication details: London : Kogan, ""Monopoly Rules" provides a really useful framework for sorting strategies that work from those that don't. It is exactly how successful entrepreneurs' minds work." - Alfred R. Berkeley, former president, The NASDAQ Stock Market. Milind Lele shows how to succeed in business by learning the new rules of monopoly - centered on acquiring 'an ownable space for a useful period of time in which you can make some real money.' Dr Lele shows that winning comes from focusing on a set of monopoly rules, designed to answer questions such as: what patch of open market space can this business own? Is the space really open? If so, how long will it remain open?c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 LE MO.
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2645.
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2646.
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2647.
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2648.
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2649.
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2650.
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2651.
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2652.
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2653.
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2654.
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2655.
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2656.
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2657.
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2658.
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2659.
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2660.
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