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361.
The marketing plan handbook / Marian Burk Wood. by
Edition: 5th ed.
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WO MA.

362.
Marketing / Paul Baines; Chris Fill; Kelly Page. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA MA.

363.
Customer relationship management : concept, strategy, and tools / V. Kumar, Werner J. Reinartz. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8120285574 KU CU.

364.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 9th ed. with contributions by Jörg Dietzel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 BE AD.

365.
Global business today / Charles W.L. Hill., William Hernandez-Requejo. by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.049 HI GL.

366.
Implementing continuous quality improvement in health care : a global casebook Curtis P. McLaughlin, Julie K. Johnson, and William A. Sollecito by
Material type: Text Text
Publication details: Sudbury, Mass. : Jones & Bartlett Learning, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 362.1068 MC IM, ...

367.
Foundations of marketing / David Jobber and John Fahy. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Maidenhead : McGraw-Hill Higher Education, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JO FO.

368.
Entrepreneurship & small business management / Steve Mariotti and Caroline Glackin. by
Edition: 1st ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.022 MA EN.

369.
Marketing management / Philip Kotler, Kevin Keller. by
Edition: Twelfth ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO MA.

370.
Marketing management : a strategic decision-making approach / John W. Mullins. by
Edition: 6th ed., international ed. John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; London : McGraw-Hill Irwin, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 MU MA.

371.
Basic marketing : a global-managerial approach. by
Edition: 16th ed., international ed. Joseph P. Cannon, William D. Perreault, Jr., E. Jerome McCarthy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, [Mass.] ; London : McGraw-Hill Irwin, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 CA BA.

372.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. by
Edition: 5th ed. [International].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SO MA.

373.
Principles of marketing. by
Edition: 13th ed., Global ed. Philip Kotler, Gary Armstrong
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO PR.

374.
A framework for marketing management / Philip Kotler; Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall : Pearson Education International, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO FR.

375.
A preface to marketing management / J Paul Peter; James H Donnelly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, ©2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE PR.

376.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: International ed., 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; [London : McGraw-Hill], 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CR ST.

377.
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia, PA : Kogan Page, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY UN.

378.
IT-driven business models : global case studies in transformation / Henning Kagermann, Hubert Österle, John M. Jordan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4012 KA IT.

379.
All business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Portfolio Penguin, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 QU AL.

380.
Supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Mason, Ohio] : South-Western/Cengage Learning, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 WI SU.

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