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	41.	Hacking marketing : agile practices to make marketing smarter, faster, and more innovative / Scott Brinker by Brinker, Scott, 1971- Material type: Text Publication details: New Jersey : Wiley, c2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BR HA.
	42.	Luxury talent management : leading and managing a luxury brand / Michel Gutsatz and Gilles Auguste by Gutsatz, Michel Auguste, Gilles Material type: Text Publication details: New York, NY : Palgrave Macmillan, c2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GU LU.
	43.	Duct tape marketing : the world's most practical small business marketing guide / John Jantsch by Jantsch, John Material type: Text Publication details: Nashville : Thomas Nelson, 2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JA DU.
	44.	Marketing performance : how marketers drive profitable growth / Thomas Bauer ... [et al.] by Bauer, Thomas Freundt, Tjark Gordon, Jonathan Perrey, Jesko Spillecke, Dennis Material type: Text; Format: print ; Literary form: Not fiction Publication details: West Sussex : John Wiley, c2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE MA.
	45.	Collaborative research design : working with business for meaningful findings Edited by Per Vagn Freytag, Louise Young by Freytag, Per Vagn [Edited by] Young, Louise [Edited by] Material type: Text Publication details: New York, NY : Springer Berlin Heidelberg, 2017 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 650.13 CO LL , ...
	46.	How brands grow : part 2 : emerging markets, services, durables, new and luxury brands Jenni Romaniuk, Byron Sharp by Romaniuk, Jenni Sharp, Byron Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : Oxford University Press, 2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RO HO.
	47.	Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers' purchase intention Ines Nee by Nee, Ines Burmann, Chrisoph [Foreword by] Series: Innovatives markenmanagement Material type: Text; Format: print ; Literary form: Not fiction Publication details: Wiesbaden : Springer, c2016 Other title: Managing negative word of mouth on social media platforms Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 NE MA.
	48.	Handbook on key performance indicators for tourism marketing evaluation World Tourism Organization,‎ European Travel Commission by World Tourism Organization European Travel Commission Publication details: Madrid : World Tourism Organization, c2017 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.4791 HA ND.
	49.	Global marketing management strategies Edited by Vivek Deolankar by Deolankar, Vivek [Edited by] Publication details: New Delhi : Arjun Publishing House, c2017 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 GL OB.
	50.	Management and Marketing of Services Peter Mudie and Angela Cottam by Mudie, Peter Cottam, Angela Edition: 2nd ed. Publication details: London : Routledge, 2017 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MU MA.
	51.	Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications Edited by Susan L. Slocum, Carol Kline, Christina T. Cavaliere by Slocum, Susan L [Edited by] Kline, Carol [Edited by] Cavaliere, Christina T [Edited by] Material type: Text Publication details: Cham : Palgrave Macmillan, c2018 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.4791 CR AF.
	52.	Marketing services and resources in information organizations / Zhixian Yi by Yi, Zhixian Series: Chandos information professional series Publication details: Cambridge, MA : Chandos Publishing, c2018 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 025.040688 ZH MA.
	53.	Contemporary issues in supply chain management and logistics / Anthony M. Pagano and Mellossa Gyimah by Pagano, Anthony M Gyimah, Mellissa Field, Joy M [Series Editor] Series: Supply and operations management collection \| Supply and Operations Management Collection Publication details: New York, NY : Business Expert Press, LLC,, 2017 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 PA CO.
	54.	Marketing Paul Baines, Chris Fill and Sara Rosengren by Baines, Paul, 1973- Fill, Chris Rosengren, Sara Edition: 4th ed. Material type: Text Publication details: Oxford : Oxford University Press, c2017 Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 BA MA, ...
	55.	International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon by Doole, Isobel, 1954- Lowe, Robin, 1945- Kenyon, Alexandra Edition: 7th ed. Material type: Text Publication details: Australia : Cengage Learning, c2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 DO IN.
	56.	Entrepreneurial marketing : an effectual approach Edwin J. Nijssen by Nijssen, Edwin J, 1963- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Routledge , c2017 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 NI EN.
	57.	Strategic advertising management Larry Percy, Richard Rosenbaum-Elliott by Percy, Larry Elliott, Richard H Edition: 5th ed. Material type: Text Publication details: Oxford (GB) : Oxford University Press, 2016 Online resources: eBook Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 659.1 PE ST, ...
	58.	The art of choosing Sheena Iyengar by Iyengar, Sheena Publication details: London : Abacus, 2012 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 153.83 IY AR.
	59.	Handbook of service business Edited by John R. Bryson and Peter W. Daniels by Bryson, John R [Edited by] Daniels, Peter W [Edited by] Publication details: Edward Elgar Publishing, 2016 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.47 HA ND.
	60.	Electronic word of mouth (EWOM) in the marketing context : a state of the art analysis and future directions Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams by Ismagilova, Elvira Dwived, Yogesh K Slade, Emma Williams, Michael D Series: SpringerBriefs in Business Material type: Text Publication details: Cham : Springer International Publishing, 2017 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650 IS EL.

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