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41.
Marketing / Dhruv Grewal, Michael Levy by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill Education, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GR MA.

42.
The art of choosing Sheena Iyengar by
Publication details: London : Abacus, 2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 153.83 IY AR.

43.
Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River (N.J.) : Pearson Education, c2016
Other title:
  • Manager's guide to measuring marketing performance
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.83 BE MA, ... Not available: University of Wollongong in Dubai: Checked out (1).

44.
Integrated marketing communications / by William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp by
Edition: 4th ed.
Publication details: South Melbourne, Victoria, Australia : Cengage Learning, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 CH IN. Not available: University of Wollongong in Dubai: Checked out (1).

45.
Marketing for hospitality and tourism Philip Kotler ... [et al.] by
Edition: 7th global ed.
Material type: Text Text
Publication details: Essex : Pearson, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 647.940688 KO MA.

46.
Innovative marketing communications : strategies for the events industry Guy Masterman, Wood, Emma H. by Series: Events management series
Material type: Text Text
Publication details: New York : Burlington, MA : Routledge, Taylor & Francis Group, c2006
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2068 MA IN.

47.
Global marketing Svend Hollensen by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow : Pearson, c2017
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.84 HO GL, ...

48.
Global marketing Warren J. Keegan, Mark C. Green by
Edition: 9th Global ed.
Material type: Text Text
Publication details: Harlow, Essex : Pearson Education Limited, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 KE GL.

49.
Marketing Dhruv Grewal, Michael Levy by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GR MA.

50.
Marketing communications : offline and online integration, engagement and analytics PR Smith and Ze Zook by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : KoganPage, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 SM MA.

51.
Principles of marketing Philip Kotler, Gary Armstrong by Series:
Edition: 16th global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO PR.

52.
Marketing : an introduction Gary Armstrong, Philip Kotler by Series:
Edition: 12th global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson Education Limited, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AR MA.

53.
Global marketing : practical insights & international perspectives Carlyle Farrell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications Ltd, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 FA GL.

54.
Social media marketing in tourism and hospitality Roberta Minazzi by
Material type: Text Text
Publication details: Cham : Springer, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.4791 MI SO.

55.
Marketing for hospitality and tourism Philip Kotler, John T. Bowen, James C. Makens by Series:
Edition: 6th ed.
Material type: Text Text
Publication details: Harlow : Pearson, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 338.4791068 KO MA, ...

56.
The hybrid sales channel : how to ignite growth by bridging the gap between direct and indirect sales Rich Blakeman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 HY BR.

57.
Marketing management Philip Kotler, Kevin Lane Keller by
Edition: 15 ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8 KO MA, ...

58.
Customer relationship management : concepts and technologies Francis Buttle and Stan Maklan by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York, : Routledge, Taylor & Francis, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BU CU.

59.
Principles and practice of social marketing : an international perspective Rob Donovan and Nadine Henley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge : New York : Cambridge University Press, 2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 DO PR, ...

60.
Marketing : real people, real choices Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart by
Edition: 8th global ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SO MA.

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