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41.
Marketing management Philip Kotler and Kevin Lane Keller by
Edition: 15th ed., global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ. : Pearson Prentice Hall, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (4)Call number: 658.8 KO MA, ...

42.
Marketing communications management : analysis, planning, implementation / Paul Copley by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE Publications Ltd, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CO MA.

43.
Marketing strategy and management / Michael J. Baker by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BA MA.

44.
International marketing Masaaki Kotabe, Kristiaan Helsen by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Wiley, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 KO IN.

45.
Coping with retail giants : gaining an edge over discounters A. Coskun Samli by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York City, NY : Palgrave Macmillan, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.87 SA CO.

46.
Agency : starting a creative firm in the age of digital marketing Rick Webb by Series: Advertising age
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York City : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.10681 WE AG.

47.
The history of marketing science edited by Russell S. Winer, Scott A. Neslin by Series: World scientific-Now publishers series in business ; vol. 3
Material type: Text Text
Publication details: New Jersey : World Scientific, c2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 381.109 HI ST.

48.
User innovators in the silver market : an empirical study among camping tourists Konstantin Wellner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hamburg, Germany : Springer Gabler, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 WE US.

49.
Value-based marketing : marketing strategies for corporate growth and shareholder value Peter Doyle by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 DO VA, ...

50.
Marketing genius Peter Fisk by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester, West Sussex : Capstone, 2012
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.802 FI MA, ...

51.
The marketing pathfinder : key concepts and cases for marketing strategy and decision making David Stewart and Michael Saren by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 ST MA.

52.
Contemporary brand management Johny K. Johansson, Kurt A. Carlson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks, CA : SAGE Publications, Inc., 2015Copyright date: ©2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 JO CO.

53.
International marketing strategy Frank Bradley by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : FT/Prentice Hall, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 BR IN.

54.
Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, New Jersey : Pearson Education, c2015
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

55.
Global marketing management / Warren J. Keegan, with Elyse Arnow Brill. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, c2014
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 KE GL, ...

56.
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, c2015
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.84 KE GL, ...

57.
Marketing / Paul Baines and Chris Fill. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford : Oxford University Press, c2014
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

58.
A preface to marketing management / J. Paul Peter, James H. Donnelly. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE PR.

59.
The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 PE TW.

60.
2011 update to marketing management / Greg W Marshall, Mark W Johnston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill / Irwin, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA TW.

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