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501.
Global business today / Charles W.L. Hill. by
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.049 HI GL.

502.
Global marketing management : a casebook. by
Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson/South-Western, c2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 GL OB.

503.
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. by
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 KA SE, ...

504.
Customer relationship management : concepts and technologies / Francis Buttle. by
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: Amsterdam ; London : Butterworth-Heinemann, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 BU CU.

505.
Strategic marketing management / Alexander Chernev and foreword by Philip Kotler. by
Edition: 3rd ed.
Material type: Text Text; Format: regular print
Publication details: New York : Brightstar Media, Inc., c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH ST.

506.
Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2007
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DU MA.

507.
Principles of services marketing / Adrian Palmer. by
Edition: 5th ed.
Material type: Text Text; Format: regular print
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PA PR.

508.
Contemporary strategic marketing / Ross Brennan ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 BR CO.

509.
Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Wharton School Pub, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HA IM.

510.
Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 KO GL.

511.
Up your service! : great ideas : tools, tips and proven techniques to lift your services higher / Ron Kaufman. by
Material type: Text Text; Format: regular print
Publication details: Singapore : Ron Kaufman, c2005
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 KA UP.

512.
Chinese business : landscapes and strategies / Hong Liu. by
Material type: Text Text
Publication details: London ; New York : Routledge, 2009
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.0951 LI CH.

513.
How to write a marketing plan / John Westwood. by Series: Creating success
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2006
Other title:
  • Write a marketing plan
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 WE HO.

514.
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 PE ST.

515.
Marketing management and strategy / Peter Doyle and Phil Stern. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times Prentice Hall, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DO MA.

516.
New products management / Charles Merle Crawford, Anthony Di Benedetto. by
Edition: 9th ed.
Material type: Text Text; Format: regular print
Publication details: Boston : McGraw-Hill/Irwin, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.575 CR NE.

517.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by
Edition: 10th ed.
Material type: Text Text; Format: regular print
Publication details: Mason, OH :. Thomson South-Western, Cengage Learning, c2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 HU BU.

518.
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 JO GL.

519.
International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.848 ON IN.

520.
Rethinking marketing : the entrepreneurial imperative / Minet Schindehutte, Michael H. Morris, Leyland F. Pitt. by Series: The Prentice Halal entrepreneurship series
Material type: Text Text; Format: regular print
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SC RE.

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