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61.
Brand mangement edited by John Dixon by
Publication details: New York : Larsen and Keller Education, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

62.
Maximize your social : a one-stop guide to building a social media strategy for marketing and business success Neal Schaffer by
Material type: Text Text
Publication details: New Jersey : Wiley, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SC MA.

63.
Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support Edited by Natalie Mizik, Dominique M. Hanssens by Series: Research handbooks in business and management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham : Edward Elgar Pub., c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA ND.

64.
Managing academic libraries : principles and practice Susan Higgins ; with a contribution by Maryam Derakhshan by Series:
Material type: Text Text
Publication details: Amsterdam, Netherlands : Chandos Publishing, c2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 025.1977 HI MA.

65.
Further advances in project management : guided exploration in unfamiliar landscapes Edited by Darren Dalcher by Series: Advances in project management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.404 FU RT.

66.
Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand Keith Glanfield by
Publication details: London : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GL BR.

67.
Marketing analytics : a practical guide to improving consumer insights using data techniques Mike Grigsby by Series: Marketing science series
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Kogan Page, c2018
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

68.
The marketing plan handbook Alexander Chernev by
Edition: 5th ed.
Publication details: Chicago, Ill. : Cerebellum Press, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CH MA.

69.
Marketing management Philip Kotler ... [et al.] by
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow : Pearson, c2016
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 KO MA, ...

70.
Electronic commerce 2018 : a managerial and social networks perspective Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban by Series: Springer texts in business and economics
Edition: 9th ed.
Material type: Text Text
Publication details: Cham : Springer International Publishing : Imprint : Springer, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.8​72 TU EL, ...

71.
Hacking marketing : agile practices to make marketing smarter, faster, and more innovative / Scott Brinker by
Material type: Text Text
Publication details: New Jersey : Wiley, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BR HA.

72.
The supply chain revolution : innovative sourcing and logistics for a fiercely competitive world Suman Sarkar by
Material type: Text Text
Publication details: New York : AMACOM, American Management Association, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.7 SA SU.

73.
Joan Garry's guide to nonprofit leadership : because nonprofits are messy Joan Garry by
Material type: Text Text
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.4092 GA JO.

74.
International business Edited by Peter J. Buckley, Peter Enderwick, Adam R. Cross by
Material type: Text Text
Publication details: Oxford : Oxford University Press, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.049 IN TE.

75.
Style and statistics : the art of retail analytics / Brittany Bullard by Series: Wiley and SAS business series
Material type: Text Text
Publication details: Hoboken : Wiley, 2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8700727 BU ST.

76.
Luxury talent management : leading and managing a luxury brand / Michel Gutsatz and Gilles Auguste by
Material type: Text Text
Publication details: New York, NY : Palgrave Macmillan, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GU LU.

77.
Duct tape marketing : the world's most practical small business marketing guide / John Jantsch by
Material type: Text Text
Publication details: Nashville : Thomas Nelson, 2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 JA DU.

78.
Marketing performance : how marketers drive profitable growth / Thomas Bauer ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: West Sussex : John Wiley, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PE MA.

79.
Collaborative research design : working with business for meaningful findings Edited by Per Vagn Freytag, Louise Young by
Material type: Text Text
Publication details: New York, NY : Springer Berlin Heidelberg, 2017
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 650.13 CO LL , ...

80.
How brands grow : part 2 : emerging markets, services, durables, new and luxury brands Jenni Romaniuk, Byron Sharp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Oxford University Press, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RO HO.

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