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1.
Social media and public relations : fake friends and powerful publics Judy Motion, Robert L. Heath and Shirley Leitch by Series: Routledge new directions in public relations & communication research
Material type: Text Text
Publication details: New York : Routledge, 2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302.231 MO SO.

2.
Event planning and management : a practical handbook for PR and events professionals Ruth Dowson & David Bassett by
Material type: Text Text
Publication details: London : Philadelphia : Kogan Page, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 394.2 DO EV.

3.
Planning and managing public relations campaigns : a strategic approach Anne Gregory by Series: PR in practice
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Philadelphia : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 GR PL.

4.
Campaigns that shook the world : the evolution of public relations Danny Rogers ; with a foreword by Martin Sorrell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.113 RO CA.

5.
Media interview techniques : a complete guide to media training Robert Taylor by
Material type: Text Text
Publication details: London : Kogan Page Ltd., c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 302.23 TA ME.

6.
Brand psychology : consumer perceptions, corporate reputations Jonathan Gabay by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827019 GA BR.

7.
Strategic public relations management : planning and managing effective communication programs Erica Weintraub Austin, Bruce E. Pinkleton by Series: Routledge communication series ; 10
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 AU ST.

8.
Positioning theory and strategic communications : a new approach to public relations research and practice / Melanie James by Series: Routledge new directions in public relations and communication research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon : Routledge, Taylor & Francis Group, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 JA PO.

9.
The public relations of everything : the ancient, modern and postmodern dramatic history of an idea Robert E. Brown by Series: Routledge new directions in public relations & communication research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 BR PU.

10.
Public relations ethics and professionalism : the shadow of excellence Johanna Fawkes by Series: Routledge new directions in public relations & communication research
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, c2015
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 FA PU.

11.
The PR professional's handbook : powerful, practical communications / Caroline Black. by Series: PR in practice
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 BL PR.

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