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	1.	Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by Keller, Kevin Lane, 1956- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008 Other title: Lessons from the world's strongest brands Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).
	2.	Campaigns that shook the world : the evolution of public relations Danny Rogers ; with a foreword by Martin Sorrell by Rogers, Danny Sorrell, Martin [Foreword by] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.113 RO CA.
	3.	Brand and talent / Kevin Keohane. by Keohane, Kevin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8127 KE BR.
	4.	Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. by Holt, Douglas B Cameron, Douglas Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Oxford University Press, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HO CU.