Cultural strategy : using innovative ideologies to build breakthrough brands /
By: Holt, Douglas B
Title By: Cameron, Douglas
Material type:
BookPublisher: Oxford : Oxford University Press, c2010.Description: xv, 387 p. : ill. ; 24 cm.ISBN: 9780199587407 (hbk.); 019958740X (hbk.)Subject(s): Branding (Marketing) | Marketing -- Social aspects | Branding (Marketing) -- Case studiesDDC classification: 658.827
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 HO CU (Browse shelf) | Available | T0041743 |
Total holds: 0
Includes bibliographical references and index.