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1.
Social commerce : consumer behaviour in online environments Edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding by
Material type: Text Text
Publication details: New York, NY : Springer Berlin Heidelberg, 2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8​72 SO CI.

2.
Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less Joe Pulizzi by
Material type: Text Text
Publication details: New York : McGraw-Hill Education, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 PU EP.

3.
The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks Shannon Belew by
Material type: Text Text
Publication details: New York : American Management Association, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BE AR.

4.
Multi-platform advertising strategies in the global marketplace Edited by Kenneth C.C. Yang by Series: A volume in the advances in marketing, customer relationship management, and e-services
Material type: Text Text
Publication details: Hershey : IGI global, c2018
Other title:
  • Multi platform advertising strategies in the global marketplace
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.13 MU LT.

5.
Jab, jab, jab, right hook : how to tell your story in a noisy, social world Gary Vaynerchuk by
Material type: Text Text
Publication details: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 VA JA.

6.
Social media analytics strategy : using data to optimize business performance Alex Goncalves by
Publication details: Las Vegas : Apress, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 GO SO.

7.
Making a difference through marketing : a quest for diverse perspectives edited by Carolin Plewa, Jodie Conduit by
Material type: Text Text
Publication details: New York, NY : Springer Berlin Heidelberg, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 MA KI.

8.
The social media industries Edited by Alan B. Albarran by Series: Media management and economics
Material type: Text Text
Publication details: New York : Routledge, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 384.33 SO CI.

9.
Branding masculinity : tracing the cultural foundations of brand meaning Elizabeth C. Hirschman by Series: Routledge interpretive marketing research ; 23
Material type: Text Text
Publication details: New York : Routledge, Taylor & Francis Group, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 155.332 HI BR.

10.
Marketing graffiti : the view from the street Michael Saren by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Routledge, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SA MA.

11.
Social marketing : principles and practice Robert J Donovan, Nadine Henley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Melbourne, Australia : IP Communications, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 DO SO.

12.
Marketing ethics & society Lynne Eagle, Stephan Dahl by
Material type: Text Text
Publication details: Los Angeles : Sage Publications, c2015
Other title:
  • Marketing ethics and society
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 174.4 EA MA.

13.
Social commerce : marketing, technology and management Efraim Turban, Judy Strauss, Linda Lai by Series:
Material type: Text Text
Publication details: Switzerland : Springer, c2016
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.3 TU SO.

14.
Understanding social media : how to create a plan for your business that works / Damian Ryan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY UN.

15.
Strategic social marketing Jeff French and Ross Gordon by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 FR ST.

16.
Market mediations : semiotic investigations on consumers, objects and brands / Benoît Heilbrunn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hampshire ; New York : New York, NY : Palgrave Macmillan, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 HE MA.

17.
Computer-mediated marketing strategies : social media and online brand communities Gordon Bowen and Wilson Ozuem, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, PA : Business Science Reference, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 CO MP.

18.
Social media and integrated marketing communication : a rhetorical approach Jeanne M. Persuit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham : Lexington Books, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 PE SO.

19.
Tribal marketing, tribal branding : an expert guide to the brand co-creation process / by Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RI TR.

20.
Digital state : how the internet is changing everything / edited by Simon Pont. by
Material type: Text Text
Publication details: London, U.K. : Kogan Page, 2013
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 303.4833 DI GI.

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