Social marketing : principles and practice
By: Donovan, Robert J
Title By: Henley, Nadine
Material type:
BookPublisher: Melbourne, Australia : IP Communications, c2003.Description: xii, 415 p. : ill. ; 25 cm.ISBN: 9780957861756Program: MARK920Subject(s): Social marketing | Marketing | Social Marketing | Mass Media | Marketing social
Summary:
The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 DO SO (Browse shelf) | Available | T0053420 |
Total holds: 0
The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.
MARK920 UOWD