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Social marketing : principles and practice

By: Donovan, Robert J
Title By: Henley, Nadine
Material type: BookPublisher: Melbourne, Australia : IP Communications, c2003.Description: xii, 415 p. : ill. ; 25 cm.ISBN: 9780957861756Program: MARK920Subject(s): Social marketing | Marketing | Social Marketing | Mass Media | Marketing social
Summary:
The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8 DO SO (Browse shelf) Available T0053420
Total holds: 0

The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.

MARK920 UOWD

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