Social marketing : principles and practice
Title By: Henley, NadineMaterial type: BookPublisher: Melbourne, Australia : IP Communications, c2003.Description: xii, 415 p. : ill. ; 25 cm.ISBN: 9780957861756Program: MARK920Subject(s): Social marketing | Marketing | Social Marketing | Mass Media | Marketing social
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|REGULAR||University of Wollongong in Dubai Main Collection||658.8 DO SO (Browse shelf)||Available||T0053420|
The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.