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1.
Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy; Gene R. Laczniak and Andrea Prothero by
Material type: Text Text
Publication details: London : Routledge, c2012
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 174.4 MU ET.

2.
Data-driven marketing : the 15 metrics everyone in marketing should know Mark Jeffery by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2010
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 JE DA, ...

3.
The marketing firm : economic psychology of corporate behaviour / Kevin Vella, Gordon Robert Foxall. by
Material type: Text Text
Publication details: Northampton, MA : Edward Elgar Pub., 2011
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 380 VE MA.

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