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	1.	Case theory in business and management : reinventing case study research Evert Gummesson by Gummesson, Evert Material type: Text Publication details: Los Angeles : SAGE Publishers, c2017 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.57 GU CA.
	2.	Qualitative methods in management research / Evert Gummesson ; foreword by John Van Maanen. by Gummesson, Evert, 1936- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage, c2000 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.0072 GU QU, ...
	3.	Total relationship marketing : / Evert Gummesson. by Gummesson, Evert, 1936- Edition: 3rd ed. Material type: Text; Format: regular print Publication details: Oxford : Butterworth-Heinemann, 2008 Other title: Total relationship marketing : marketing management, relationship strategy and CRM approaches for the network economy Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 GU TO.
	4.	Total relationship marketing : from the 4Ps - product, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm / Evert Gummesson. by Gummesson, Evert Material type: Text; Format: print regular print ; Literary form: Not fiction Publication details: Oxford : Butterworth Heinemann, 1999 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8 GU TO, ...