Total relationship marketing : from the 4Ps - product, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm /
By: Gummesson, Evert
Material type:
BookPublisher: Oxford : Butterworth Heinemann, 1999.Description: xii, 281 p.ISBN: 075064463XSubject(s): Relationship marketing | Marketing -- Management
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GU TO (Browse shelf) | Available | T0013905 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GU TO (Browse shelf) | Available | T0013906 |
Total holds: 0