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	1.	Brands and brand management : contemporary research perspectives edited by Barbara Loken, Rohini Ahluwalia by Loken, Barbara [Edited by] Ahluwalia, Rohini [Edited by] Houston, Michael J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Psychology Press, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.
	2.	Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. by Loken, Barbara Ahluwalia, Rohini, 1966- Houston, Michael J Series: Marketing and consumer psychology series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

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