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Does it work? : 10 principles for delivering true business value in digital marketing Shane Atchison, Jason Burby, Foreword by Sir Martin Sorrell, CEO, WPP
by Atchison, Shane | Burby, Jason | Sorrell, Martin [Foreword by]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 AT DO.
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The hybrid sales channel : how to ignite growth by bridging the gap between direct and indirect sales Rich Blakeman
by Blakeman, Rich. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.87 HY BR.
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One perfect pitch : how to sell your idea, your product, your business-or yourself Marie Perruchet
by Perruchet, Marie. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.85 PE ON.
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Million dollar consulting the professional's guide to growing a practice Alan Weiss
by Weiss, Alan, 1946-. Edition: 5th ed.Material type: Book Publisher: New York : McGraw-Hill, c2016Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 001.0688 WE MI.
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The Alibaba way : unleashing grass-roots entrepreneurship to build the world's most innovative internet company Ying Lowrey ; translated by Martha Avery
by Lowrey, Ying | Avery, Martha [Translated by]. Material type: Book Publisher: New York : McGraw-Hill Education, c2016Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 381.14206551 LO AL.
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Principles and practice of marketing David Jobber and Fiona Ellis-Chadwick
by Jobber, David, 1947- | Ellis-Chadwick, Fiona. Edition: 8th ed. David Jobber and Fiona Ellis-ChadwickMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Higher Education, c2016Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 JO PR.
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Marketing / Dhruv Grewal, Michael Levy
by Grewal, Dhruv | Levy, Michael. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill Education, c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 GR MA.
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The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale Erik Peterson ... [et al.]
by Peterson, Erik | Riesterer, Tim | Smith, Conrad | Geoffrion, Cheryl. Material type: Book Publisher: New York : McGraw-Hill Education, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.85 PE TH.
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Instagram power : build your brand and reach more customers with the power of pictures Jason G. Miles
by Miles, Jason G. Material type: Book Publisher: New York : McGraw-Hill Education, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 MI IN.
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Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less Joe Pulizzi
by Pulizzi, Joe. Material type: Book Publisher: New York : McGraw-Hill Education, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PU EP.
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Social media for social good : a how-to guide for nonprofits Heather Mansfield
by Mansfield, Heather. Material type: Book Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 MA SO.
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Social media analytics : effective tools for building, interpreting, and using metrics Marshall Sponder
by Sponder, Marshall. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 SP SO.
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Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 7th ed. Publisher: United States : McGraw-Hill Education, 2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.8 ZE SE.
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr, Joseph P. Cannon, E. Jerome McCarthy
by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome. Edition: 16th ed.Material type: Book Publisher: New York, NY : McGraw-Hill, c2019Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 PE ES.
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Marketing / Roger A. Kerin, Steven W. Hartley
by Kerin, Roger A | Hartley, Steven W. Edition: 14th ed.Material type: Book Publisher: New York, NY : McGraw-Hill Education, c2019Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KE MA.
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Marketing management Greg W Marshall; Mark W Johnston
by Marshall, Greg W | Johnston, Mark W. Edition: 3rd ed. Publisher: New York, NY : McGraw-Hill Education, c2019Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MA MA.
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Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson
by Goodson, Scott. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 GO UP.
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Essentials of marketing research Joseph F. Hair ... [et al.]
by Hair, Joseph F | Celsi, Mary W | Ortinau, David J | Bush, Robert P. Edition: 4th ed. Publisher: New York : McGraw-Hill Education, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 HA ES.
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Principles and practice of marketing David Jobber, Fiona Ellis-Chadwick
by Jobber, David | Ellis-Chadwick, Fiona. Edition: 9th ed. Publisher: London : McGraw-Hill, c2020Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 JO PR.
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International marketing Philip R. Cateora ; John Graham ; Mary C Gilly
by Cateora, Philip R | Graham, John | Gilly, Mary C. Edition: 18th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Dubuque : McGraw-Hill, c2020Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.84 CA IN.
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