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The portable MBA in marketing.

by Hiam, Alexander | Schewe, Charles D.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: New York : John Wiley, 1992Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 HI PO.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: New York : John Wiley and Sons, 1998Other title: Global marketing management : update 2000.Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.848 KO GL.

Strategic internet marketing / Susan Dann, Stephen Dann.

by Dann, Stephen, 1973- | Dann, Susan J.

Material type: book Book; Format: regular print Publisher: Milton, Qld. : John Wiley, 2001Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 DA ST.

Marketing research / David A. Aaker ... [et al.].

by Aaker, David A | Day, George S.

Edition: Pacific Rim ed.Material type: book Book Publisher: Milton, Qld. : John Wiley & Sons Australia, 2005Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.83 AA MA.

Strategic market management / David A. Aaker, Michael Mills.

by Aaker, David A | Mills, Michael, 1949-.

Edition: Pacific Rim ed.Material type: book Book; Format: regular print Publisher: Milton, Qld. : John Wiley & Sons, 2005Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 AA ST.

International marketing : an Asia Pacific focus / Masaaki Kotabe ... [et al.].

by Kotabe, Masaaki | Peloso, Antony | Gregory, Gary | Noble, Gary | Macarthur, Wayne | Neal, Cathy | Riege, Andreas | Helsen, Kristiaan.

Material type: book Book; Format: regular print Publisher: Milton, Qld. : John Wiley & Sons Australia, 2005Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 KO IN.

Marketing : core concepts & applications / William M. Pride ... [et al.].

by Pride, William M | Elliott, Greg | Rundle-Thiele, Sharyn | Waller, David | Paladino, Angela | Ferrell, O.C.

Edition: Asia-Pacific ed.Material type: book Book; Format: regular print Publisher: Milton, Qld. : John Wiley, 2006Other title: Marketing : core concepts and applications.Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.8 PR MA.

Strategic internet marketing 2.0 / Susan Dann, Stephen Dann.

by Dann, Susan | Dann, Stephen.

Edition: 2nd ed.Material type: book Book; Format: regular print Publisher: Milton, Qld. : John Wiley, 2004Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 DA ST.

Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller.

by Elliott, Greg | Rundle-Thiele, Sharyn | Waller, David.

Material type: book Book; Format: regular print Publisher: Milton, Qld. : John Wiley & Sons Australia, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 EL MA.

Marketing research essentials / Carl McDaniel Jr., Roger Gates.

by McDaniel, Carl D | Gates, Roger H, 1942-.

Edition: 7th ed.Material type: book Book; Format: regular print Publisher: Hoboken, NJ : John Wiley & Sons, c2010Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.83 MC MA.

Social nation : how to harness the power of social media to attract customers, motivate employees, and grow your business / Barry D. Libert.

by Libert, Barry.

Material type: book Book; Format: regular print Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 LI SO.

Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.

by Chevalier, Michel, 1943- | Mazzalovo, Gerald.

Material type: book Book; Format: regular print Publisher: Singapore ; Chichester : John Wiley, c2008Availability: No items available Checked out (1).

Retail Marketing and Branding : A Definitive Guide to Maximizing ROI / Jesko Perrey , Dennis Spillecke.

by Perrey, Jesko | Spillecke, Dennis.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : John Wiley & Sons, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.87 PE RE.

Islamic branding and marketing : creating a global islamic business / Paul Temporal.

by Temporal, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore : John Wiley, 2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Islamic Collection 381.088297 TE IS.

Essential tools for operations management : tools, models and approaches for managers and consultants / Simon A. Burtonshaw-Gunn.

by Burtonshaw-Gunn, Simon A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 BU ES.

Guerrilla marketing goes green : winning strategies to improve your profits and your planet / Jay Conrad Levinson and Shel Horowitz.

by Levinson, Jay Conrad | Horowitz, Shel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, 2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 LE GU.

Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller.

by Elliott, Greg | Rundle-Thiele, Sharyn | Waller, David.

Edition: 2nd ed.Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: Milton, Qld. : John Wiley and Sons Australia, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 EL MA.

Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila.

by Champniss, Guy | Rodes Vila, Fernando.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : John Wiley & Sons, c2011Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 CH BR.

Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2011Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.84 KO GL.

The profit potential : taking high performance to the bottom line / C.J. McNair.

by McNair, Carol Jean.

Material type: book Book Publisher: New Jersy : John Wiley & Sons, c2003Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 657.867 MC PR.

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