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Essential law for marketers / Ardi Kolah.
by Kolah, Ardi. Edition: 2nd ed.Material type:  Book Publisher: London : Kogan Page, 2012Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 343.4208 KO ES.
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Digital state : how the internet is changing everything / edited by Simon Pont.
by Pont, Simon [Editor.]. Material type: Book Publisher: London, U.K. : Kogan Page, 2013Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 303.4833 DI GI.
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The Complete Marketer : 60 essential concepts for marketing excellence / Malcolm McDonald and Mike Meldrum.
by McDonald, Malcolm | Meldrum, Mike. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia ; New Delhi : Kogan Page Limited, [2013]Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MC CO.
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High impact marketing that gets results / Ardi Kolah.
by Kolah, Ardi. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; a Philadelphia, PA : Kogan Page, 2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 KO HI.
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Thought leadership : prompting businesses to think and learn / Laurie Young.
by Young, Laurie, 1955-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.4092 YO TH.
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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising / Daniel Rowles.
by Rowles, Daniel. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 RO MO.
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Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.
by Gains, Neil. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Phildelphia : Kogan Page Ltd., [2014]Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 GA BR.
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The best digital marketing campaigns in the world II / Damian Ryan.
by Ryan, Damian. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 RY BE.
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The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson.
by Pearson, David, 1950-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 PE TW.
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Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David James Hood.
by Hood, David James. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page Ltd., 2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 HO CO.
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Strategic brand engagement : using HR and marketing to connect your brand customers, channel partners and employees / John G. Fisher.
by Fisher, John G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page Ltd., 2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 FI ST.
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Key skills for professionals : how to succeed in professional services / Alan Pannett, Shalini Sequeira, Andrew Dines, Andrew Day.
by Pannett, Alan | Sequeira, Shalini | Dines, Andrew | Day, Andrew. Material type: Book Publisher: London : Kogan Page Ltd, 2013Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 650.1 PA KE.
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Cambridge marketing handbook : digital / Steve Bax, Karl Meyer and Neil Wilkins.
by Meyer, Karl | Wilkins, Neil | Bax, Steve. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 BA CA.
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How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh, Mattias Behrer.
by Bergh, Joeri van den, 1971- | Behrer, Mattias. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2013Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 BE HO.
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Neuromarketing in action : how to talk and sell to the brain / Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc.
by Georges, Patrick M | Badoc, Michel | Bayle-Tourtoulou, Anne-Sophie. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.80019 GE NE.
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Brand and talent / Kevin Keohane.
by Keohane, Kevin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8127 KE BR.
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Customer-centric marketing : supporting sustainability in the digital age Neil Richardson, Neil Kelley, Jon James
by Richardson, Neil, 1963 January 25- | James, Jon | Kelley, Neil. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.812 RI CU.
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Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong
by Strong, Colin. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8340285 ST HU.
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Understanding social media : how to create a plan for your business that works / Damian Ryan
by Ryan, Damian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 RY UN.
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Marketing analytics : a practical guide to real marketing science Mike Grigsby
by Grigsby, Mike. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.83 GR MA.
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