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Innovation in pricing : contemporary theories and best practices Edited by Andreas Hinterhuber and Stephan M. Liozu
by Hinterhuber, Andreas [Edited by] | Liozu, Stephan [Edited by]. Edition: 2nd ed.Material type:  Book Publisher: London : Routledge, c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.816 IN NO.
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Digital marketing excellence : planning, optimizing and integrating online marketing Dave Chaffey and PR Smith
by Chaffey, Dave | Chaffey, Dave. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, c2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.872 SM DI.
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Marketing cultural & heritage tourism : a world of opportunity / Rosemary Rice McCormick
by McCormick, Rosemary Rice. Publisher: London ; New York : Routledge, 2016Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 363.69 MC MA.
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Marketing in travel and tourism Victor, Middleton T.C., Michael Morgan with contributions from Ashok Ranchhod
by Middleton, Victor T.C | Morgan, Michael | Ranchhod, Ashok [Contributed by ]. Edition: 4th ed. Publisher: [S.l.] : Routledge, 2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 910.688 MI MA.
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Marketing in travel and tourism Victor, Middleton
by Middleton, Victor. Publisher: [S.l.] : Routledge, 2017Availability: No items available
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Tourism marketing for cities and towns : using social media and branding to attract tourists / Bonita Kolb
by Kolb, Bonita M. Edition: 2nd ed.Material type: Book Publisher: New York : Routledge Taylor & Francis Group, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.2930776 KO TO.
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Integrated marketing communication : advertising and promotion in a digital world Jerome M. Juska
by Juska, Jerome M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : Routledge, c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.144 JU IN.
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Marketing and supply chain management : a systemic approach / Dimitris Folinas
by Folinas, Dimitris. Publisher: Abingdon, Oxon ; New York, NY : Routledge, c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.7 FO MA.
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Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna
by Krishna, Aradhna [Edited by]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, c2010Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.80019 SE NS.
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Marketing professional services : winning new business in the professional services sector Michael M. Roe
by Roe, Michael M. Publisher: London : Routledge, 2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 RO MA.
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Management and Marketing of Services Peter Mudie and Angela Cottam
by Mudie, Peter | Cottam, Angela. Edition: 2nd ed. Publisher: London : Routledge, 2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.8 MU MA.
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Successful marketing communications Cathy Ace
by Ace, Cathy | Charted institute of marketing. Publisher: London : Routledge, 2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 AC SU.
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Digital marketing : a practical approach Alan Charlesworth
by Charlesworth, Alan, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: Routledge, Taylor & Francis Group, c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.872 CH DI.
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Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand Keith Glanfield
by Glanfield, Keith. Publisher: London : Routledge, c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 GL BR.
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Sports marketing : a practical approach / Larry DeGaris
by DeGaris, Larry. Material type: Book Publisher: London : Routledge, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 796.0688 DE SP.
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Brand love is not enough : a theory of consumer brand relationship in practice Max Blackston
by Blackston, Max. Material type: Book Publisher: New York, NY : Routledge, c2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.827 BL BR.
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan
by Kelley, Larry D, 1955- | Sheehan, Kim Bartel | Jugenheimer, Donald W. Edition: 4th ed.Material type: Book Publisher: New York ; London : Routledge, Taylor & Francis Group, c2015Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 659.111 KE AD.
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Psychological foundations of marketing : the keys to consumer behavior / Allan Kimmel
by Kimmel, Allan J. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, 2018Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.80019 KI PS.
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Time and media markets / Edited by Alan B Albarran; Angel Arrese
by Reca, Angel Arrese [Edited by] | Albarran, Alan B [Edited by]. Material type: Book Publisher: London : Routledge, 2014Online access: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 302.230688 TI ME.
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Retail marketing / F.W.J. Quix; R.P. Van Der Kind
by Quix, F.W.J | Van Der Kind, R.P. Edition: 1st ed. Publisher: London : Routledge, 2014Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.87 QU RE.
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