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1.
Crisis communications : a casebook approach Kathleen Fearn-Banks by Series: Routledge communication series
Edition: 5th ed.
Publication details: New York, NY: Routledge, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 FE CR.

2.
Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008
Other title:
  • Lessons from the world's strongest brands
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).

3.
Campaigns that shook the world : the evolution of public relations Danny Rogers ; with a foreword by Martin Sorrell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.113 RO CA.

4.
Crisis communications : a casebook approach Kathleen Fearn-Banks by Series: Routledge communication series
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, c2011
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.2 FE CR.

5.
The best digital marketing campaigns in the world II / Damian Ryan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 RY BE.

6.
Wordcraft : the art of turning little words into big business / Alex Frankel. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown Publishers, c2004
Other title:
  • Word craft
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 FR WO.

7.
Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 KE CA.

8.
We know what you want : how they change your mind / Martin Howard. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Disinformation, c2005
Other title:
  • Secret tactics that influence what you buy, think and believe
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1019 HO WE.

9.
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2009
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 659.113 SP AD, ...

10.
Samsung Electronics commercials [videorecording].
Material type: Film Film; Type of visual material: videorecording
Publication details: Boston : Harvard Business School, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 SA MS.

11.
Cases in advertising and promotion management. by
Edition: 4th ed.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: Illinois : Richard D. Irwin, 1994
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 QU CA.

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