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	1.	Consumer neuroscience Edited by Moran Cerf and Manuel Garcia-Garcia by Cerf, Moran [Edited by] García García, Manuel [Edited by] Material type: Text; Format: print ; Literary form: Not fiction Publication details: THE MIT PRESS, c2017. London Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 CO NS.
	2.	The economics of quality, grades, and brands Peter Bowbrick by Bowbrick, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.562 BO EC.
	3.	Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. by Tian, Kelly Dong, Lily Series: Material type: Text Publication details: London ; New York : Routledge, 2011 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.30951 TI CO.
	4.	Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition / Adrian Ryans. by Ryans, Adrian B, 1945- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RY BE.
	5.	Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by Haig, Matt Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2003 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 HA BR, ...