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1.
New luxury management : creating and managing sustainable value across the organization edited by Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini by Series: Palgrave advances in luxury
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham : Springer, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 NE WL.

2.
Digital luxury : transforming brands & consumer experiences Wided Batat by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2019
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

3.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers Carlos Martinez Onaindía & Brian Resnick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MA DE.

4.
Sustainable luxury brands : evidence from research and implications for managers Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido by Series: Palgrave Advances in Luxury
Material type: Text Text
Publication details: London, England : Palgrave Macmillan, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 AM SU.

5.
The post-truth business : how to rebuild brand authenticity in a distrusting world Sean Pillot de Chenecey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, United Kingdom : Kogan Page, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 PI PO.

6.
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan by
Edition: 4th ed.
Material type: Text Text
Publication details: New York ; London : Routledge, Taylor & Francis Group, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.111 KE AD.

7.
Fusion : how integrating brand and culture powers the world's greatest companies Denise Lee Yohn by
Material type: Text Text
Publication details: Boston, MA : Nicholas Brealey Publishing, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 YO FU.

8.
Designing brand identity : an essential guide for the entire branding team Alina Wheeler by
Edition: 5th ed.
Material type: Text Text
Publication details: New Jersey : Wiley, c2018
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 WH DE, ...

9.
Real luxury : how luxury brands can create value for the long term Misha Pinkhasov and Rachna Joshi Nair by
Material type: Text Text
Publication details: Hampshire, England : Palgrave Macmillan, 2014
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.47 PI RE.

10.
How brands grow : part 2 : emerging markets, services, durables, new and luxury brands Jenni Romaniuk, Byron Sharp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Oxford University Press, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RO HO.

11.
Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008
Other title:
  • Lessons from the world's strongest brands
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).

12.
Twitter is not a strategy : rediscovering the art of brand marketing Tom Doctoroff by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DO TW.

13.
Creating a brand identity : a guide for designers Catharine Slade-Brooking by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King Publishing, c2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 SL CR.

14.
Asian brand strategy : building and sustaining strong global brands in Asia Martin Roll by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827095 RO AS.

15.
Brands and brand management : contemporary research perspectives edited by Barbara Loken, Rohini Ahluwalia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Psychology Press, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

16.
Brand psychology : consumer perceptions, corporate reputations Jonathan Gabay by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827019 GA BR.

17.
Hello, my name is awesome : how to create brand names that stick Alexandra Watkins by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Berrett-Koehler Publishers, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 WA HE.

18.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2016
Availability: Not available: University of Wollongong in Dubai: Ordered (1).

19.
Brand aid : a quick reference guide to solving your branding problems and strengthening your market position / Brad Vanauken by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 VA BR.

20.
What great brands do : the seven brand-building principles that separate the best from the rest Denise Lee Yohn by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, A Wiley Brand, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 YO WH.

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