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	1.	Fusion : how integrating brand and culture powers the world's greatest companies Denise Lee Yohn by Yohn, Denise Lee, 1967- Material type: Text Publication details: Boston, MA : Nicholas Brealey Publishing, c2018 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 YO FU.
	2.	Celebrity capital : assessing the value of fame Barrie Gunter by Gunter, Barrie Material type: Text Publication details: New York : Bloomsbury, 2014 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 306.4 GU CE.
	3.	Tribal marketing, tribal branding : an expert guide to the brand co-creation process / by Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork. by Richardson, Brendan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Palgrave Macmillan, 2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 RI TR.
	4.	Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila. by Champniss, Guy Rodes Vila, Fernando Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester : John Wiley & Sons, c2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 CH BR.
	5.	Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. by Holt, Douglas B Cameron, Douglas Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Oxford University Press, c2010 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HO CU.