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1.
Digital luxury : transforming brands & consumer experiences Wided Batat by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2019
Availability: Not available: University of Wollongong in Dubai: Checked out (1).

2.
Super signs : taking your brand to the ultimate level Sam Hua & Nan Hua by
Publication details: London : LID, 2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HU SU.

3.
Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 GO UP.

4.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers Carlos Martinez Onaindía & Brian Resnick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MA DE.

5.
Personal Brand Creation in the Digital Age : Theory, Research and Practice Mateusz Grzesiak by Series: Palgrave pivot
Material type: Text Text
Publication details: Cham : Springer, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650 GR PE.

6.
Research frontiers on the international marketing strategies of Chinese brands Edited by Zuohao Hu, Xi Chen, and Zhilin Yang. by Series: China perspectives series
Material type: Text Text
Publication details: London : Routledge, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.840951 HU RE.

7.
Fashion branding and consumer behaviors : scientific models Edited by Tsan-Ming Choi by Series: International series on consumer science
Publication details: New York, NY : Springer, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 FA SH.

8.
The language of branding : theory, strategies and tactics Dawn Lerman, Robert J. Morais and David Luna by
Material type: Text Text
Publication details: New York : Routledge,/​Taylor &​ Francis Group, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 LE LA.

9.
Vintage marketing differentiation : the origins of marketing and branding strategies Robert L, Williams, Jr., Helena A. WIlliams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 WI VI. Items available for reference: University of Wollongong in Dubai: Not for loan (1)Call number: 658.8 WI VI.

10.
The post-truth business : how to rebuild brand authenticity in a distrusting world Sean Pillot de Chenecey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, United Kingdom : Kogan Page, c2019
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 PI PO.

11.
Advertising and branding : creating a global business Edited by Kenneth Cliffe by
Publication details: New York : Willford Press, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 AD VE .

12.
Fusion : how integrating brand and culture powers the world's greatest companies Denise Lee Yohn by
Material type: Text Text
Publication details: Boston, MA : Nicholas Brealey Publishing, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 YO FU.

13.
Brand love is not enough : a theory of consumer brand relationship in practice Max Blackston by
Material type: Text Text
Publication details: New York, NY : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BL BR.

14.
Digital branding : a complete step-by-step guide to strategy, tactics and measurement Daniel Rowles by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2018
Other title:
  • Digital branding : a complete step by step guide to strategy, tactics and measurement
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82702854678 RO DI.

15.
Branding inside out : internal branding in theory and practice Edited by Nicholas Ind by
Material type: Text Text
Publication details: London : Kogan Page, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.314 BR AN.

16.
Marketing food brands : private labels versus manufacturer brands in the consumer goods industry Ranga Chimhundu by
Material type: Text Text
Publication details: Cham, Switzerland : Palgrave Macmillan, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.10945 CH MA.

17.
Designing brand identity : an essential guide for the entire branding team Alina Wheeler by
Edition: 5th ed.
Material type: Text Text
Publication details: New Jersey : Wiley, c2018
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 WH DE, ...

18.
Instagram power : build your brand and reach more customers with the power of pictures Jason G. Miles by
Material type: Text Text
Publication details: New York : McGraw-Hill Education, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 MI IN.

19.
Maximize your social : a one-stop guide to building a social media strategy for marketing and business success Neal Schaffer by
Material type: Text Text
Publication details: New Jersey : Wiley, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SC MA.

20.
Brand addiction : designing identity for fashion stores Edited by Shaoqiang Wang by
Publication details: Barcelona, Spain : Flamant, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 687 BR AN.

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