Amazon cover image
Image from Amazon.com

The economics of quality, grades, and brands Peter Bowbrick

By: Material type: TextTextPublication details: London ; New York : Routledge, 2014.Description: xvii, 343 p. : ill. ; 23 cmISBN:
  • 0415078482
  • 0415078474 (pbk.)
Subject(s): DDC classification:
  • 658.5/62 20
LOC classification:
  • HF5415.157 .B69 1992
Summary: This text argues that quality is critical in competition; is too important to leave to chance; and that there is a need for a guiding quality theory. Treating quality as a serious economic factor is the reason, it claims, for the success of the high-quality, well-priced Japanese products.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.562 BO EC (Browse shelf(Opens below)) Available T0013230

Includes bibliographical references (p. [323]-331) and indexes.

This text argues that quality is critical in competition; is too important to leave to chance; and that there is a need for a guiding quality theory. Treating quality as a serious economic factor is the reason, it claims, for the success of the high-quality, well-priced Japanese products.

There are no comments on this title.

to post a comment.