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Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2005.Description: x, 307 p. : ill ; 24 cmISBN:
  • 9780471476115 (trade)
  • 0471476110
Subject(s): DDC classification:
  • 658.4/08 22
LOC classification:
  • HD60 .K67 2005
Summary: Advises business leaders on how to choose social causes, design charity initiatives, and gain employee support; and contains personal stories from twenty-five business leaders that describe how to maximize contributions to social causes and do the most good.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.408 KO CO (Browse shelf(Opens below)) Available T0030118

Includes bibliographical references (p. 277-295) and index.

Advises business leaders on how to choose social causes, design charity initiatives, and gain employee support; and contains personal stories from twenty-five business leaders that describe how to maximize contributions to social causes and do the most good.

Adult Follett Library Resources.

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