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	1.	Marketing analytics : based on first principles Robert W. Palmatier, J. Andrew Petersen, Frank Germann by Palmatier, Robert W Petersen, J. Andrew Germann, Frank Material type: Text Publication details: Bloomsbury Publishing, c2022 Online resources: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 PA MA.
	2.	Digital transformation in business and society : theory and cases edited by Babu George, Justin Paul by George, Babu P [Edited by] Paul, Justin [Edited by] Material type: Text Publication details: Switzerland : Palgrave, c2020 Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 303.4833 DI GI.
	3.	Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support Edited by Natalie Mizik, Dominique M. Hanssens by Mizik, Natalie [Edited by] Hanssens, Dominique M [Edited by] Series: Research handbooks in business and management series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham : Edward Elgar Pub., c2018 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HA ND.
	4.	Survey of use of Instagram in higher education marketing Primary Research Group Staff Inc. Material type: Text Publication details: New York, NY : Primary Research Group, Inc., c2017 Online resources: Access electronically Location Map Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 381.45378 SU RV.
	5.	Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time Busch, Oliver, Edited by by Busch, Oliver [Edited by] Series: Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cham : Springer, 2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 BU PR.
	6.	Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan by Charan, Ashok Material type: Text Publication details: New Jersey : World Scientific, 2015 Online resources: eBook Availability: Not available: University of Wollongong in Dubai: Checked out (1).
	7.	Practical text analytics : interpreting text and unstructured data for business intelligence Steven Struhl by Struhl, Steven Series: Marketing science Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.472 ST PR.
	8.	Humanizing big data : marketing at the meeting of data, social science and consumer insight / Colin Strong by Strong, Colin Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8340285 ST HU.
	9.	Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider. by Putler, Daniel S Krider, Robert E Series: Chapman & Hall/CRC the R series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton, FL : CRC Press, c2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.40302855133 PU CU.
	10.	Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik. by Kaushik, Avinash Material type: Text Publication details: Indianapolis : Wiley Pub., c2010 Other title: Web analytics two dot zero Web analytics two point zero Online resources: Location Map Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 025.04 KA WE, ...
	11.	Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn. by Lilien, Gary L, 1946- Rangaswamy, Arvind De Bruyn, Arnaud Mary Jean and Frank P. Smeal College of Business Administration. Institute for the Study of Business Markets Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: State College (Pa.) : DecisionPro, cop. , 2013 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LI PR.
	12.	Data mining techniques, third edition : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry by Linoff, Gordon S Berry, Michael J. A Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Indianapolis, IN : Wiley Pubishing, Inc., 2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LI DA.
	13.	The fundamentals of business to business sales and marketing / John M. Coe. by Coe, John M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.804 CO FU.
	14.	Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. by Lilien, Gary L, 1946- Rangaswamy, Arvind Edition: 2nd ed. Material type: Text; Format: regular print Publication details: Upper Saddle River, N.J. : Prentice Hall, 2003 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.8020285 LI MA, ...
	15.	Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. by Zikmund, William G McLeod, Raymond Gilbert, Faye W Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 ZI CU.